Fleet Performance & Electrification Consultancy

Build a Smarter, Leaner Fleet.

Urbanology helps fleet operators reduce total cost of ownership, optimize assets, and cut operating costs — with expert-led strategy that covers everything from operational efficiency to full electrification.

Book a Free Fleet Assessment Our Services
40%
Avg. OpEx Reduction
6x
Fleet ROI Potential
100%
Independent Advice
TCO Analysis ✦ Fleet Optimization ✦ OpEx Reduction ✦ EV Transition Strategy ✦ Asset Utilization ✦ Charging Infrastructure ✦ Incentive Advisory ✦ Vendor Selection ✦ TCO Analysis ✦ Fleet Optimization ✦ OpEx Reduction ✦ EV Transition Strategy ✦ Asset Utilization ✦ Charging Infrastructure ✦ Incentive Advisory ✦ Vendor Selection ✦
Why Urbanology

Better fleets. Lower costs. Smarter operations.

Fleet operators are under pressure from every direction — rising fuel and maintenance costs, tightening emissions regulations, aging assets, and the accelerating shift to electrification. Navigating all of it at once takes expertise most organizations don't have in-house.

Urbanology exists to fill that gap. We combine deep technical knowledge with hard-won commercial experience to help you cut total cost of ownership, optimize your asset base, and build a clear, funded roadmap toward a cleaner, more efficient fleet.

Our Story →
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How It Works

From assessment to measurable results.

01

Fleet Performance Assessment

We analyze your current fleet across routes, utilization rates, fuel spend, maintenance costs, and asset age — identifying where the biggest efficiency and cost gains are hiding.

02

TCO & Optimization Roadmap

A prioritized, data-driven plan to reduce total cost of ownership — covering asset right-sizing, OpEx reductions, vendor negotiations, and a phased electrification roadmap where it makes financial sense.

03

Incentives & Cost Recovery

We identify every available grant, tax credit, utility incentive, and subsidy applicable to your fleet and operations — so you capture every dollar available to fund improvements.

04

Implementation & Ongoing Support

Hands-on support through execution — vendor management, change management, driver training, and ongoing performance monitoring to make sure results stick.

Ready to start?

Your fleet's transformation starts with one conversation.

Book a free, no-obligation fleet assessment and find out exactly where your biggest opportunities for cost reduction and efficiency gains are.

Book Your Free Assessment
What We Do

Six ways we improve your fleet's performance.

Whether you're focused on cutting costs today, planning an electrification program, or both — we have the expertise to move the needle on what matters most.

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01

Fleet Performance & EV Readiness Audits

A comprehensive assessment of your fleet's current state — utilization rates, fuel and maintenance spend, route profiles, asset age, and depot infrastructure — to identify cost reduction opportunities and EV transition readiness in a single engagement.

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02

TCO Analysis & EV Transition Roadmaps

Rigorous total cost of ownership modelling across your entire fleet — factoring in fuel, maintenance, depreciation, financing, and energy costs. We build a phased roadmap that captures near-term OpEx savings alongside a long-term electrification strategy.

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03

Charging Infrastructure Planning

From depot layout to grid capacity analysis, we design charging solutions that scale with your fleet — covering hardware selection, energy management, demand response, and smart-charging integration to minimize infrastructure and energy costs.

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04

Driver Training & Change Management

People are the key to a successful EV rollout. We deliver tailored training programs and change management frameworks that bring your drivers and operations teams along for the journey.

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05

Incentives & Grants Advisory

Governments and utilities offer significant funding for fleet electrification — but navigating eligibility is complex. We identify, apply for, and track every applicable incentive on your behalf.

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06

Vendor & Vehicle Selection

With thousands of vehicle options — conventional, hybrid, and electric — choosing the right mix for your specific use case matters enormously. We provide independent, data-driven asset selection and sourcing support across vans, trucks, and specialist vehicles.

Not sure where to start?

Our free fleet assessment is the ideal first step — no obligation, and tailored to your specific cost and efficiency challenges.

Book a Free Fleet Assessment
Our Story

Built by fleet operators, for fleet operators.

Urbanology was founded on a simple belief: improving fleet performance — whether that means cutting costs, reducing emissions, or modernising assets — shouldn't require a Fortune 500 budget. We created this consultancy to give fleet operators access to the same depth of expertise previously available only to the largest corporations.

Our expertise spans fleet operations, total cost of ownership analysis, sustainable mobility, infrastructure development, and commercial strategy. We've worked with everything from last-mile delivery vans to long-haul trucks, transit agencies, and government fleets.

We're fully independent — not aligned with any OEM, charging provider, or technology vendor. That means our only agenda is finding the solution that delivers the best outcome for your fleet and your bottom line.

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Independent

No vendor ties. Pure, unbiased advice that serves your fleet's interests.

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Data-Driven

Every recommendation is backed by rigorous analysis and real-world data.

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Impact-Focused

We measure success in dollars saved, assets optimized, and emissions reduced.

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Hands-On

We don't hand over reports and disappear — we stay with you through delivery.

Joel Torr
Joel Torr
Founder | Ex-Ford Pro, Electriphi, Proterra, ViriCiti
  • 15+ years leading zero-emission vehicle and commercial fleet electrification
  • Led Ford Pro's charging & energy business to $19M annual revenue with a 30+ person global team
  • Drove Electriphi's acquisition by Ford — after first bringing Ford in as a strategic investor
  • Grew North American revenue 250% at ViriCiti (acquired by ChargePoint)
  • Helped set a world-record 603-mile single-charge journey at Proterra
  • BS Mechanical Engineering, San Diego State University
Learn More →
Ajay Chawan
Ajay Chawan
Partner | Fleet Operations & TCO Expert
  • Advanced transportation process & technology expert with large-scale fleet experience
  • Managed 51,000 non-tactical vehicles for the U.S. Army
  • Oversaw 12,000 assets across seven states at Exelon Corporation
  • Directed the 4,000-vehicle fleet at New York MTA
  • Held roles at three global automakers on ACES (autonomous, connected, electric, shared) technologies
  • Degrees from Syracuse University, University of Michigan & Kellogg (Northwestern)
Learn More →
Get in Touch

Let's talk about your fleet.

Ready to explore what electrification could look like for your organization? Fill in the form and we'll be in touch within one business day to schedule your free fleet assessment.

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Website
urbanology.co
✉️
Email
📍
Serving
Fleets Nationwide

Book a Free Fleet Assessment

← Back to About
Joel Torr
Joel Torr
Founder
Ex-Ford Pro · Electriphi · Proterra · ViriCiti
Our Team

Joel Torr

Joel Torr is a results-driven executive with over 15 years at the forefront of zero-emission vehicles and commercial fleet electrification. His career spans engineering, business development, and executive leadership at some of the most influential companies in the EV space — from Proterra, where he helped set a record-breaking 603-mile single-charge journey, to Ford Pro, where he led a 30+ person global team growing the charging and energy business to $19M in annual revenue.

As Head of Business Development at Electriphi, Joel played a pivotal role in the company's acquisition by Ford Motor Company — having brought Ford in as a strategic investor just months earlier. At ViriCiti (acquired by ChargePoint), he scaled North American revenue by 250%, optimizing EV fleet operations for public and private transit operators across the continent.

Joel founded Urbanology to bring that rare combination of deep technical knowledge, executive sales experience, and real-world fleet operations expertise directly to fleet operators — whether they're focused on cutting costs today, optimizing their asset base, or planning a full transition to electrification. He holds a BS in Mechanical Engineering from San Diego State University and has worked across OEMs, high-growth startups, utilities, and government fleets throughout his career.

Work with Joel →
← Back to About
Ajay Chawan
Ajay Chawan
Partner
Fleet Operations & TCO Expert
Our Team

Ajay Chawan

Ajay Chawan is an advanced transportation process and technology expert who has worked with some of the largest fleets in the United States — including the 51,000 non-tactical vehicles of the U.S. Army, the 12,000 assets deployed across seven states by Exelon Corporation, and the 4,000 vehicles operated by the New York MTA. His work has given him a deep mastery of best practices for vehicles, facilities, fuels, and the technology solutions that measure and manage asset performance.

Ajay has also held roles at three global automakers, contributing to the development and launch of vehicles equipped with ACES technologies — autonomous, connected, electric, and shared. His breadth of experience across the public sector, utilities, and the automotive industry gives him a uniquely comprehensive view of fleet operations — from procurement and infrastructure through to performance measurement and total cost of ownership analysis.

He holds degrees in engineering and business from Syracuse University, the University of Michigan, and the Kellogg School of Management at Northwestern University. Based in Northern Virginia / Washington D.C., Ajay brings federal, utility, and transit fleet expertise that few consultants can match.

Work with Ajay →